The Finance Ministry of has recently introduced a new regulation (PMK.02/PMK.03/2010), providing guidelines for all taxpayers on the deductibility of promotional expenses. The new regulation also revokes an existing regulation which placed a cap on the deductibility of pro-motional expenses for taxpayers in the tobacco and pharmaceutical industries. This new regulation applies equally to all taxpayers, and introduces an extra administrative requirement for taxpayers who seek to deduct promotional expenses. Further, it applies with retrospective effect from Jan. 1 2009, and will therefore impact on tax returns currently being prepared by taxpayers for lodgment by the April 30 deadline. The new regulation considers promotional expenses to be those which are spent in order to introduce customers to a product, suggest the usage of a product to customers, and/or increase/maintain sales. Specifically, the regulation identifies the promotional expenses which can be deducted as bein...
Inspiring With Another Viewpoint